Back To Schedule
Monday, March 27 • 7:30am - 5:00pm
Tea Business Incubator

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Please be aware that no one will be admitted 10 minutes after each session starts.  If you are late you will have to wait until the next session starts.  It is just too disruptive otherwise. 

Tea Business Incubator, formally Tea Business Boot Camp, has launched so tea businesses that it makes me proud to be part of the ongoing effort to support all the startups relating to tea. Once someone attends a day of presentations by talented speakers who truly want them to succeed, they seem to become stronger and even more determined to push forward and turn their dream into a reality.
The schedule this year is as follows:
7:30 am to 5:00 pm --- Tea Incubator Business (Guru Pass)
7:30 am to 8:00 am – Getting settled and having a cup of tea and muffin. Emcee Sherolyn Sellers
8:00 am to 9:00 am - Stacie Robertson (Bringing Your Passion to Fruition)
Being your authentic self in your expression of tea makes all the hard things you have to do worth it.
9:15 am to 10:15 am – Jeni Dodd- Objection! Hear Say-- Prevent potential legal pitfalls with your tea business and protect yourself from avoidable fines and penalties.
10:30 am to 11:30 am – Brooklynn Krul – (Using Social Media to Grow a Successful Business.)
There are so many ways to reach your future customers, so let’s narrow it down! Social media in this day and age demands a lot from brands, and it’s easy to get overwhelmed. We are going to look at what makes a tea-based brand “worth a follow”, and how you can eliminate barriers to entry and start posting! Plus, this session will give you tips on creating content calendars, staying on top of trends, and which type of social media to use for your business.
11:30 am to 12:30 pm - Lunch Break (There will be coupons given out for the food court downstairs )
12:30 pm to 1:30 pm – Cody Wade - (Banking on Tea: Establishing a relationship with your banker, everything you need to know to get started.)
1:45 pm to 2:45 pm – Kevin Gascoyne - (The Realities of Buying Tea-Sourcing your product is the core of your business. Kevin discusses the romance and realities of buying tea.)
3:00 pm to 4:15 pm – Sherolyn Sellers (Disruptive Thinking Exercises)
The goal here is to present participants with a task (such as designing a new product or marketing strategy for your company), and then hit them with various disruptions (Covid-19 surges, labor shortages, etc.). Ask attendees to rethink their strategic approach on the fly and push them to be more flexible in their thinking.
4:30 pm to 5:00 pm - Wrap-Up with all 6 Speakers present to answer questions as a panel

avatar for Kevin Gascoyne

Kevin Gascoyne

Co-Owner, Camellia-sinensis
Kevin first bought tea in Asia in 1989 and has since spent every Spring there as for almost 25 years. Aside from his obsessive quest for Darjeeling’s finest leaf, his interest in the teas of Nepal, Sri Lanka, and the African continent have added these regions to his repertoire.Born... Read More →
avatar for Jeni Dodd

Jeni Dodd

Owner, Jeni Dodd Tea
Born and raised in America’s heartland, Jeni Dodd has journeyed far afield from the plains of Kansas to remote tea-growing regions throughout the world in search of the perfect cup of tea.  She has visited all of the major, as well as many of the up-and-coming, tea-producing countries... Read More →
avatar for Brooklynn Krul

Brooklynn Krul

Marketing and Operations Director, Cornelia Bean
Brooklynn Krul was only eight years old when her parents started Cornelia Bean, a tea and coffee retail business in Winnipeg, Canada, which focuses on quality, sustainability, and wellness. She spent the next fourteen years lending a hand in the business and developing a rich love... Read More →
avatar for Sherolyn Sellers

Sherolyn Sellers

Founder/Owner, Urban Tea Party
Since 2006, Sherolyn Sellers has served as the TEO of the Urban Tea Party located in Atlanta, GA.  Her mission as TEO is to normalize the daily tea experience, especially for black women.  The Urban Tea Party is the essence of Sisterhood, Spirituality, and Soul.  In today's session... Read More →
avatar for Stacie Robertson

Stacie Robertson

Owner, Tea Market
Stacie RobertsonTea Market Founder and Owner * STI Certified Tea SpecialistCertified Holistic Health Coach * Wellness Lifestyle EducatorTeacher, Speaker, Master Blender
avatar for Cody Wade

Cody Wade

Blogger & Banker, The Oolong Drunk
Cody Wade has been involved in tea as an influencer and writer for 7+ years. He writes on his blog TheOolongDrunk.com, and is also a regular contributor for World Tea News. Cody has even shifted into making tea accessible by making it entertaining, by hosting a LIVE tea-talk show... Read More →

Monday March 27, 2023 7:30am - 5:00pm PDT
Room #S230
Feedback form isn't open yet.