"Not being all things to all people". The demands of the consumer appear to be myriad, as are the offerings available to them with, literally, thousands of companies now offering tea products online, supposedly answering the questions asked of them. So how do you not end up in a dithering heap on the floor? This talk takes a common sense look at what really matters and will matter and how to stop pandering to the consumer before considering the consequences to your business. In fact, it will suggest that business metrics first, and offerings second is a practical way to develop a company strategy. From sustainability to product portfolios and what they deliver, we shall look at "Better management through Uncommon sense"
