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Wednesday, March 29 • 10:30am - 12:00pm
Experiential Retail

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The face of retail has changed drastically over the last few years.  The pandemic accelerated a large scale move to internet shopping and client behaviour has been permanently shifted.  But there are elements of the shopping experience that cannot be reproduced virtually.  Tea companies have an opportunity to take advantage of a general need for human contact, visceral connection to the product and information exchange.  A carefully hosted shop visit can become an event in itself and may be the distinction that will keep the tradition of visiting the local tea shop alive.

avatar for Kevin Gascoyne

Kevin Gascoyne

Co-Owner, Camellia-sinensis
Kevin first bought tea in Asia in 1989 and has since spent every Spring there as for almost 25 years. Aside from his obsessive quest for Darjeeling’s finest leaf, his interest in the teas of Nepal, Sri Lanka, and the African continent have added these regions to his repertoire.Born... Read More →

Wednesday March 29, 2023 10:30am - 12:00pm PDT
Room #S224