avatar for David Veal

David Veal

European Specialty Tea Association
Executive Director
David Veal has been involved in the coffee industry for nearly 40 years,18 of which were running his own company in the North of England, and 8 years as the Executive Director of the Speciality Coffee Association of Europe, where he led the association through a period of significant success and dynamic and innovative growth prior to its merger with Specialty Coffee Association of America to form the Specialty Coffee Association. On leaving SCA David started operating as an international coffee consultant helping producers reach European markets and taking coffee professionals to countries of origin.
David Veal is currently Executive Director of the European Speciality Tea Association, taking this position in May 2019, and enjoying every minute of promoting specialty tea. He has been privileged to lead a fantastic team over the past four years, and the achievements of this team have been great. ESTA is now established, respected, and recognized in the tea industry as a credible player, they are just in the process of launching a world-class tea certification program and they have collaborated with several different organizations with similar values in their mission to create and inspire excellence in the specialty tea community.

My Speakers Sessions

Wednesday, March 29

8:00am PDT