Henrietta Lovell is known around the world as the Rare Tea Lady. She is the founder and master blender of the award-winning, global brand, Rare Tea Company. 

Since 2000 Henrietta has been traveling the world, working directly with small independent tea gardens, from the Shire Highlands of Malawi to the foothills of the Himalayas.  By sourcing directly from the farms, she can secure unique harvests and ensure that they are crafted using sustainable practices to benefit both the land and the people who live on it.

Lovell is at the forefront of the tea revolution - replacing industrial-grade bags with the highest quality, sustainably farmed leaves. She works with chefs and sommeliers to pair flavors and create bespoke blends for some of the best restaurants and hotels in the world from Claridges in London, Noma in Copenhagen, The Modern at MoMa; Meadowood in Napa to the Four Seasons in Tokyo. 

Her vision encompasses more than excellent tea. Her ambition is to source and supply tea that not only enriches the lives of those who drink it, but the land and those who grow and craft it. The tea trade has historically been synonymous with exploitation and sadly this is still too often the reality. It is her ambition to help tea gardens flourish like vineyards, and for her customers to appreciate tea like fine wine.

In 2016 she founded Rare Charity returning a percentage of the revenue of Rare Tea to our partner farms, supporting tertiary education scholarships.

In 2019 Faber& Faber Published her first book – Infused- Adventures in Tea. This was named a New York Times book of the year and was awarded the prestigious Fortnum & Mason’s award. It is soon to be published in China.

As an advocate for flavor and a champion of tea communities, Henrietta is ceaselessly adventuring and collaborating.

She is currently working on a documentary series

and moving to Mexico with her love, Richard Hart.