Peter F. Goggi
Tea Association of the USA President
Peter began his career at Unilever and spent over 32 years working with Lipton Tea as part of Royal Estates Tea Co. Peter was the first American-born Tea Taster in the history of T.J. Lipton/Unilever and was featured on The History Channel’s Modern Marvels.
His career at Unilever included Research, Planning, Manufacturing, Procurement and his final position was Director of Commodities Procurement, sourcing over $1.3B of raw materials for all operating companies in the Americas.
In 2011, Peter retired from Unilever after 32 years and joined the Tea Association. As President of the Tea Association, Tea Council and Specialty Tea Institute, Peter has implemented and updated their Strategic Plans; has continued to drive the Tea & Health message of the Tea Council; executed the growth agenda for the Specialty Tea Institute; and helped to guide the Tea Industry on its path to growth. He serves as the U.S. representative on FAO’s International Governmental Group for Tea and will be the keynote speaker at 2022’s Tea Trade Dinner in London in May.
Currently faced with the challenges of COVID-19, Peter continues to drive communication and understanding of the multiple issues faced by the Tea Industry: locally, regionally and internationally. As the global tea business emerges from this pandemic, Peter believes that tea will be in a position of strength, leveraging its naturalness, great taste and healthful properties
Peter graduated from SUNY Cortland with a BSc. in Chemistry and a minor in Music (vocal performance), later earning his MBA in Marketing with a Certificate in International Business from Seton Hall University.